SD’s Kindra Austin talks the value of book reviews.
Book reviews are currency for the indie author, especially when reader feedback appears on Amazon and Goodreads. That makes sense, considering the weight of word of mouth marketing. I read an article on Impactrecently that stated consumers are 4x more likely to buy goods and services when referred by a friend, and 63% of visitors are more likely to make purchases from websites with reviews/ratings.
Why then, does word of mouth seem to fail so many fantastic indie writers? Because the number of Amazon book purchasers who go back to leave a review, or even a star rating, are few and far between. Derek Haines at Just Publishing Advice says listing your Kindle book as free for a promotional period can help stimulate readers to leave a review; however, reviews of free books are even lower than for actual sales. This rings true for me. I ran a week…
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